Yahoo Is Now Officially Calling Itself A ‘Technology Company’, Ditching The ‘Digital Media’ Tagline

Yahoo on Friday, March 1st, 2013 issued its annual 10-K report to the Securities And Exchange Commission. These kinds of forms have a lot of boilerplate language that is reused again and again — often, companies just change the relevant revenue numbers and leave everything else the same for years (come to think of it, isn’t that the excuse former Yahoo CEO Scott Thompson made for the errors in his official bio?)
But with this latest 10-K, its first with Marissa Mayer at the helm as CEO, Yahoo switched up its language in an interesting way. Yahoo is now labeling itself first and foremost as a “global technology company,” in the place where it used to call itself a “digital media company.”
Here is the first sentence of today’s 10-K (bold type added by TechCrunch for emphasis):

“Yahoo! Inc., together with its consolidated subsidiaries (‘Yahoo!,’ the ‘Company,’ ‘we,’ or ‘us’), is a global technology company focused on making the world’s daily habits inspiring and entertaining.”

And here is the first sentence of the 10-K Yahoo filed last year and the two years prior, respectively (again, bold type added for emphasis):

“Yahoo! Inc., together with its consolidated subsidiaries (‘Yahoo!,’ the ‘Company,’ ‘we,’ or ‘us’), is a premier digital media company.”

“Yahoo! Inc., together with its consolidated subsidiaries (‘Yahoo!,’ the ‘Company,’ ‘we,’ or ‘us’), is a premier digital media company that delivers personalized digital content and experiences, across devices and around the globe, to vast audiences.”

“Yahoo! Inc., together with its consolidated subsidiaries (‘Yahoo!,’ the ‘Company,’ ‘we,’ or ‘us’), attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company.”

It seems that Mayer, a bona fide engineer by training, is working to put an end to that long-running debate as to whether Yahoo is primarily a media firm or a tech firm — no more quibbling, technology is the top priority. Like other corporate moves since Mayer has taken over as Yahoo’s CEO, it’s a small change, but it’s a symbolic and important one.

source 

If You’re Worried About Likes, Avoid Posting To Facebook From Twitter

Facebook is showing your content to far fewer people than they used to, says Nick Bilton at the NY Times, pointing out that while his subscribers have soared, the number of likes per post has declined rapidly. Josh Constine writes his thoughts here.

Bilton’s theory is that Facebook wants to incent people to pay to promote their content, so they show unpaid content to far fewer people. Hunter Walk has other theories (and correctly points out that comparing old data to new could be explained in other ways as well).

Occam’s Razor suggests Bilton is right, simply because Facebook has the incentive to make the free views scarce to increase demand for the paid views. But I just don’t know. As an aside, when I promoted a post back in November, Facebook told me I “had 969x as many views because you promoted it.”

Here’s what I do know – if you really care about Facebook likes, don’t just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

I have Twitter auto post to my Facebook page, and I occasionally post things directly to Facebook as well. I’ve always noticed that the direct-to-Facebook approach generates far more likes, but I’ve never actually gone back and run the averages. Today I did, although only for the last few weeks of posts.

Here’s what I found. The average post published to Facebook by Twitter gets 13.6 likes. The average direct to Facebook post gets 81.1 likes.

I don’t care enough to change the way I publish to social networks. But you might.

Disclosure: I am a partner at CrunchFund, a venture firm. I and CrunchFund each own shares in Facebook. CrunchFund owns Twitter shares. More information is here.

Socialmatic Camera Creates Real-Life Instagram Pics

Eric Larson16 hours ago

Instagram's great. But have you ever wondered what it would be like to experience it outside the digital world? Snap a photo, select a filter and then — not tweet it, but — print it out to physically share? A new company called Socialmatic is hoping to make it a reality.

We've seen this cool design before, but now Socialmatic announced a branding deal with Polaroid for an Instagram-esque camera that lets you add filters to and instantly print your photos.

The device, which is still in its concept stage, dispenses photos from a built-in Zink printer — similar to a regular Polaroid camera. It additionally includes Wi-Fi and Bluetooth chips, a 4.3-inch touchscreen and a custom operating system that syncs to both Instagram and Facebook apps.

SEE ALSO: The Wrong Time to Use Instagram

The official press release says product design and other details are still in development. The launch is planned for 2014.

Watch the video above to learn more. Does this sound like something you'd use?

More images

source 

How To Choose Web Hosting Provider For Your Business

Choosing a Web Hosting provider is so easy. Most of us only see the price and amenities offered. Yet beyond that so many things that should be the primary consideration in choosing web hosting. Web Hosting is one form of rental accommodation services on the Internet that allows individuals and organizations displaying their products or services on the web / Internet sites. The place can also be interpreted as data storage in the form of megabytes (mb) to terabytes (tb), which has a connection to the Internet so that data can be requested or accessed by a user of all places simultaneously. This can lead to a website can be accessed simultaneously in a single time by a multi-user. (Wikipedia)

8 Important Factors Before You Choose Your Web Hosting Provider

Almost all companies race – the race offers the lowest possible price with unlimited all-round facilities. Even some that offer unlimited space facilities. It is quite impossible because almost all the infrastructure that supports web hosting has its limitations that can not be avoided. You need to be sure before choosing a web hosting provider that will support your business, and to help you with this, you can check out Best web hosting – a popular and well established web hosting review and resources website.

1. Price vs Quality. Is a marketing gimmick that is quite misleading if there is a mention that the prices are not proportional to the quality. Cost is a logical consequence to deliver a service that really – really reliable. Often times a new web hosting business players were involved in this business only consider the resource space and traffic limits. Yet beyond that a lot of restrictions – other restrictions of which is a server CPU load and memory. Therefore if the price is on offer is very low then the consequence is a reduction – the reduction of potentially large hosting facilities impose an excessive burden on the server. If anyone is offering a very cheap price but still offer the facility – a fantastic facility, then this should be a big question mark. However, please do note that you can actually get very good discounts by using web hosting coupon codes which you can find on 100webhosting.com. For example, you can sign up with HostGator using the coupon code “GATORSPECIAL2011″ and get 25% off instantly! Isn’t this a great web hosting deal? HostGator is a popular web host and is well loved by bloggers and webmasters. 
2. Business Solutions Unlimited? Impossible! Applications are usually able to make the CPU load is high among them is the web itself, databases, mailing lists, and FTP. For the web hosting companies usually limit the number of mailing lists, FTP accounts, and databases to maintain service reliability. Besides traffic per month is also limited by the assumption that if traffic is high, then the server load is high. Therefore, review again your choice if the choice falls on a web hosting company that offers unlimited all-round facilities. 
3. Ownership and Domain Settings. Domain rightly belong to the customer and the customer entitled to make arrangements for him. Therefore, customers must be given access to the domain control panel that serves to regulate the administrative domain (whois info / ownership) and technical (nameserver settings). If the customer is given a domain control panel settings, then if one customer wants to move the hosting, do the nameserver settings, and transfer of domain ownership or transfer to another domain registrar will find it difficult because it depends on the hosting company where customers purchase the domain. Before you hire a hosting should first consider your needs. If your site a blog, I suggest to not hire a hosting huge capacity of hard disk. But if your website to shop online then use hosting that has a large hard disk storage as most online stores use images as a means of mediation. 

1. Speed. The first thing you should notice is the speed of connection is owned by web hosting. Speed relate to the technology used by the web hosting firm. 
2. Server. Should you choose a server from your web hosting that is one location with your target visitor. If you are the target visitors in US then choose a server that is in US. But if you are a visitor target abroad try to use overseas servers. 
3. Stability. Server stability is important. So try to select the server relatively stable / rarely broken connections, down time or up time is very affecting your business site. 
4. Security. Hacker attacks, spam, viruses and most likely will happen to you so always be aware of these things. 
5. Technical Support. Try to use web hosting services that have a Technical Support for 24 hours straight. Because if one day you use a web hosting experience a problem it will be immediately confirmed by Technical Support. You’ll get frustrated if you fine something wrong with your site and there is no support team from the web hosting company can assist you to solve the problem. Live support is really important for web hosting business because an error can happen any time. Don’t forget phone or email support from your web hosting provider. 

There are so many factors you need to consider before choosing a web hosting provider to support your business, beside your budget, you need to consider what you need from a web hosting provider for your business, you may have a deep consultation with an expert before you make your decision.

Love The Article? Your Friends Will Love It Too, Share! source