The First Ever Email, the First Tweet, and 10 Other Famous Internet Firsts

PA - Twitter founder Jack Dorsey's first tweet simply said, 'just setting up my twttr' (PA)

When was the first email sent, and who sent it? What was the first ad to ever run on a web page? How about the first picture uploaded to the Internet?

Here are 12 famous Internet firsts that were monumental in shaping web history.

1. The first email was sent by Ray Tomlinson to himself in 1971. "The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar," he said.

Ray Tomlinson (Flickr via whlwcl)

2. The first domain name ever registered was Symbolics.com on March 15, 1985. Now it serves as a historic site.

Symbolics

3. The first website was dedicated to information about the World Wide Web and went live on August 6, 1991. Here's the url:http://info.cern.ch/hypertext/WWW/TheProject.html.

Info.cern.ch

4. The first picture ever uploaded on the web was posted by Tim Berners-Lee (inventor of the World Wide Web) on behalf of a comedy band called Les Horribles Cernettes.

Gizmodo via Motherboard

5. The first AOL Instant Message was sent by Ted Leonsis to his wife on Jan. 6, 1993.It read, "Don't be scared ... it is me. Love you and miss you."

His wife replied, "Wow ... this is so cool!" Leonsis later became AOL's Vice Chairman.

Ted Leonsis (AP Photo/Evan Vucci)
6. Joe McCambley ran the first banner ad ever online. It went live in October 1994 on HotWired.com and it promoted 7 art museums, sponsored by AT&T.

7. The first item sold on eBay (back then it was AuctionWeb) was a broken laser pointer for $14.83 in 1995. The man who bought it told founder Pierre Omidyar he collected broken laser pointers.

Daily Mobile

8. The first book purchased on Amazon was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought in 1995.

Amazon

9. The first sentence uttered on Skype was in Estonian in April 2003 by a member of the development team. It was 'Tere, kas sa kuuled mind?' or "Hello, can you hear me?" in English.

10. Mark Zuckerberg was the first person on Facebook with ID number 4 (the first three Facebook accounts were used for testing). The first non-founder to join Facebook was Arie Hasit (below), who is now in Israel studying to be a rabbi.

BuzzFeed

11. The first YouTube video posted was posted by co-founder Jawed Karim at the San Diego Zoo. It was uploaded on April 23, 2005 and has been watched nearly 10 million times.


12. The first tweet was written by co-founder Jack Dorsey on March 21, 2006.

Twitter/@Jack

Facebook Home Hits 500K Downloads In Five Days, Pales In Comparison To Instagram’s Android Shift

It would appear that Facebook Home has just surpassed 500k downloads on Google Play since launching on the platform five days ago on April 16. The app’s Google Play listing notes the milestone, and Ben Evans confirmed on Twitter.

Facebook Home isn’t so much of an app as a user interface for the phone, putting Facebook smack dab in the center of Android user’s smartphone experience. Users with Facebook Home can post status updates and view the newsfeed straight from the lock screen, and conduct messaging without ever being interrupted thanks to Chat Heads.

In essence, it’s Facebook’s push past being an app like every other app and being a central force of the smartphone, a launch pad. Hopes are seriously high, as foreshadowed by Zuckerberg’s sweaty brow at the announcement, but word had originally circulated that users weren’t all that into Facebook Home around launch day.

Clearly, that’s not true as the app has garnered over 100,000 downloads a day since launch. Still, these aren’t blow-out numbers. Remember when Instagram launched on Android, and hit over 1 million downloads in a day? And then hit over 5 million downloads in six days? Yeah, those were blow-out numbers.

You also have to consider that Facebook has over a billion users, so 500K doesn’t really move the needle.

But in Facebook’s defense, the Home application is only available on select devices, including the Samsung Galaxy S III, Galaxy Note II, HTC One X, and the HTC One X+, along with the Facebook Phone itself the HTC First.

Oh, and Facebook is now quite happy for Instagram’s success on Android, after that slight $1 billion acquisition.

Tags: facebook home, facebook, instagram

Another Win For Flat Design As Facebook Gives Its F Logo & Other Icons A Flatter, Cleaner Look

Facebook has given its main “f” logo icon a makeover, flattening the design by removing the pale blue bar along the bottom, which gave the icon a reflective sheen/slight 3D effect, as well as moving the position of the f so it now bleeds right off the bottom. The overall effect is a simplified, unfussy and clean looking design with the f more clearly leaping out. Facebook posted the new logo as a downloadable resource for journalists today.

The refresh was flagged to TechCrunch by designer Tom Waddington who notes in a blog about the change that it appears to be part of a wider icon spring clean at Facebook, with a whole host of other icons used on various official Facebook pages also getting made over in the same flattened and more visually striking style. These icons including a developers icon, privacy- and security-related icons and a mobile icon, among others. Updates seem to have occurred last week.

Here are some of the other icon redesigns — see Tom’s blog for all the examples he’s noticed:

Flat design has spread its levelling influence all over the tech industry and its interfaces in recent years — from Microsoft’s flat, tile-based Windows Phone UI, to Google’s penchant for streamrollering its product interfaces, to scores of other apps and websites. Standing out — or rather above — all this levelling is of course Apple, which continues to prefer a skeuomorphic style of icon and interface design that tries to recreate the look of real-world objects or shapes, by incorporating shading and/or texture.

Cupertino has been roundly mocked for sticking out while the rest of the digital world is shedding pixels and going flat (there’s a great dissection of both sides of the flat vs skeuo debate here) but from a usability point of view, flat design can create confusion about which portions of the website or interface are designed to be clicked on, for instance. However when it comes to something as visible as Facebook’s f logo there seems no reason to hold onto the pale blue bar. As a marketing message, the new icon is much louder and prouder, even though it’s flatter.

According to Facebook’s logos & trademarks guidelines page, the “f” logo can be used for:

1. Your Facebook Page
2. Your Facebook Group
3. An application you offer via Facebook Platform
4. Your implementation of Facebook Connect

It’s also clearly one of Facebook’s most visible bits of brand furniture — appearing on its favicon, for instance, and its mobile app icons. The new look logo is already  up and running on Facebook’s own Facebook page. While an inverted version of the logo (white square, blue f) appears on the Facebook search bar (if you have Graph search enabled). In his blog Waddington notes that the new f logo download is fully transparent, ie with the f fully cut out — which may explain the inverted search bar version.

The original f icon was designed by New York-based design house Cuban Council back in 2006 which told TechCrunch it has not worked with the logo or with Facebook since. ”Cuban Council produced the primary word mark for Sean and Mark in 2006,” Mike Buzzard wrote us in an email, “and have not worked with the logo or the company since.” His speculation is that the new icon system could be the the result of Facebook’s 2011 Sofa acquisition. Mike and some others from Cuban Council joined Google last year in an acqui-hire to work on Google+.

Facebook declined to comment when we asked about the icon redesign.

In addition to the general industry push towards flatter design, TechCrunch’s in-house Facebook stalker, Josh Constine, suggests the decluttered design could be a sign of internationalisation — i.e. to better communicate the Facebook brand to non-English language users who may have been confused by the horizontal line apparently connecting and extending the f symbol. He notes that the original design was conceived when Facebook was a domestic company targeting just U.S. users.

Just Who Uses Social Media? A Demographic Breakdown

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.

If you think the smarter, more attractive sex is more socially prolific than us men, well ... you're right. Women use social media 9% more than men do. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. Perhaps it's the connectivity of large-city life.

In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages.

How about most popular social networks? That would be Facebook, with 67% of adults using the Zuckerberg-founded service. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.

Take a look at the details below:

LEAKED: Here's What Facebook's New Phone Software Will Look Like

Facebook is reportedly set to announce new software for Android, Google's mobile software, tomorrow.

Today, @evleaks, an anonymous mobile leaker, posted photos of what it's going to look like at 9to5Google. Facebook's modification of Android appears to make the operating system simpler.

By most accounts, Facebook isn't totally taking over Android. It's just providing a "skin," or its own layer of design atop the operating system. This is widespread with Android. HTC and Samsung each have their own tweaks to Android. HTC has "Sense" and Samsung has "TouchWiz".

This is just going to be the Facebook "Home" or something like that.

Yesterday, @evleaks published a photo of the HTC First, which will be the new phone Facebook uses to demonstrate the new Android software. According to the leaked specs, it'll be a mid-range phone with relatively weak specs.

Facebook to pay users for Facebooking; early-bird applications open

New Delhi: This is a social networking addict's dream come true. Facebook is testing a new feature that will allow a select class of users, whom Facebook calls 'Advanced Facebookers', to earn while using the social networking service. According to sources close to the programme, Facebook plans to pay the top 4 per cent of the first batch of selected users up to $1 per activity during the initial global rollout phase.

The new Advanced Facebookers (AF) feature is being currently tested amongst a small group of users in New Zealand, where Facebook usually carries out its initial trials before rolling them out globally.

The news was first leaked by Allay Floods, a Facebook user from New Zealand, who is part of Facebook's alpha test team for the new feature.

What is Advanced Facebookers?

Users will be selected programatically by Facebook and eligible users will see a notification (as shown in the image) above their Facebook News Feed. It says, "You have been selected for the Advanced Facebookers programme. Click here to know more." Clicking on the link takes the user to a page detailing the terms and conditions of the program. If a user agrees to be a participant, then he is taken to a page where he needs to enter his credit card details for verification and also bank account and other tax related information.

Facebook's terms state that it can take anywhere between 48 hours to 7 days to process an Advanced Facebookers application and also reserves the right to reject an application without citing any reason.

Floods, who is a senior anagram researcher at New Zealand Institute of Planning and Management, had posted a note on her Facebook profile detailing her Advanced Facebookers experience. But she soon deleted the post. When contacted by IBNLive, Floods said over the phone from Cape Foulwind, that Facebook executives had asked her to delete the note as it violated the agreement she had with Facebook while signing up for the alpha test.

While Floods refused to divulge further details, another participant in the alpha test shared more information via email on condition of anonymity. Advanced Facebookers are not necessarily people who are most active on Facebook or have the most number of friends or subscribers. Instead Facebook uses an algorithm to measure the authoritativeness of users on Facebook and the top 1 per cent of these power users will be the first to get invites to participate in the program once it starts rolling out.

Our source says he expects the test to go on for a few more months before it is formally unveiled at Facebook F8 conference in September this year. Asked about how much money Facebook is expected to pay to its Advanced Facebookers, "it can, for now, at best buy me a dinner at The George," he said. The George is the most exclusive hotel in Christchurch.

How much can users expect to get paid?

While how much users will be paid will vary according to how much they use Facebook and where they rank on the authoritativeness index and each Facebook activity of the Advanced Facebookers can be monetised, be it a status update or a comment or even a mere 'like'. Another source, with direct knowledge about the Advanced Facebookers payment model, confirms that during the initial global rollout phase, the top 4 per cent of the first batch of 2,013 selected users can expect an earning of up to $1 per activity.

Facebook plans to keep the payment model flexible, a like and a lengthy and interesting Facebook note will not be treated at par. How much users are paid will also depend on the virality of a particular Facebook activity. This means that if an Advanced Facebooker's activity triggers more activity amongst other Facebook users the earnings are likely to go up.

Why is Facebook doing this?

With over a billion active users, why does Facebook need to resort to paying its own users? "Competition," says Baz Bandal, head of the department of social media the Indian Institute of Internet. "Because more of what we call the power users, the people who set the agenda and have the most powerful voice online are in fact moving away from Facebook. Our research shows that Facebook use has declined among such power users and they are moving to other platforms such has Twitter and Quora."

"It is important for Facebook to retain the leaders, because of the herd mentality of online users, Facebook fears that other users might also follow suit. Therefore the money is an incentive to hold them back," explains Bandal.

Facebook's official spokesperson refused to comment when contacted but did not deny plans to pay users for using Facebook.

Dontu Seethecine, an Italian immigrant to the US, who was also one of Facebook earliest users at Harvard, thinks Mark Zuckerberg is losing the plot. "Zuck doesn't get it. This is Facebook, not Google AdSense. You have to treat users equally because when inequality steps in, it is fodder for a revolution. And revolutions bring things down."

How you too can board the Facebook gravy train

Though Facebook hasn't publicly announced the Advanced Facebookers program, it seems to be quietly inviting early-bird applications from interested users and also has put up a dedicated page for the purpose. If you too wish you be one of the Advanced Facebookers and get paid for what is otherwise a monetarily unproductive activity, click here.

Is Facebook's Advanced Facebookers program revolutionary or will it trigger a revolution that will break down the class barriers in the social network? Let us know in the comments.

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Facebook Acquires Storytelling Site Storylane in Talent Grab

Facebook has acquired Storylane, a relatively young social network focused around telling stories, for an undisclosed sum.

Storylane announced the acquisition in a blog post Friday, noting that the service will wind down and the team will join Facebook. "After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook," Storylane's founder and CEO Jonathan Gheller wrote in the post.

Facebook confirmed the acquisition in a statement provided to Mashable: "The team from Storylane will be an incredible addition to Facebook. Their previous work showcasing real identity through sincere and meaningful content will make them a perfect fit at Facebook."

We've heard from a source that the five-person staff at Storylane will join Facebook's Timeline team, reporting to Sam Lessin, who heads up the "Identity" product group at the company.

Storylane launched in October with the goal of prompting users to share meaningful stories from their lives. The service is perhaps most similar to Medium, the publishing platform launched last year by two of Twitter's co-founders. Gheller was ambitious in his goals for the service, telling Mashable at the time that the service was trying to "build a library of human experiences by crafting a community where people can share things that really matter."

For those who did share stories on the service, Storylane plans to roll out tools to help migrate those posts to other sites. Gheller also says Facebook will not be getting any of the company's data or operations as part of the acquisition.

Here's the full announcement Gheller made to the Storylane community:

Two years ago the team behind Storylane began working to help people connect in more fruitful and meaningful ways. We took on a mission – trying to help people better communicate who they are and what they care about, improve the way we do business with each other, find love and make new friendships. And at the heart of this work has always been our drive to build a more genuine online identity.

After a lot of discussions with Facebook about how our teams might work together to have even greater impact, we are announcing today that the Storylane team will be joining Facebook.

This is an exciting opportunity. Facebook’s mission of connecting the world has always been at the center of our work, and like our friends at Facebook, meaningful connections are what our team is most passionate about.

The beautiful stories you have decided to share with us are yours to keep and share in however way you want. We are building tools that will help you migrate the content to other services if you so desire. I will be in touch with you about those specific tools later, but I can confirm that Facebook is not acquiring any of your data; and we’re working to make sure you can migrate your content in a manageable way.

We want to give special thanks to our investors who supported us and encouraged us to dream big. It has been an absolute honor to work alongside such an outstanding group of people. Our journey as a young company was made possible by their commitment and patience. Without their guidance we would not be in a position to further our mission through Facebook.

Most of all, I want to thank our users. Your passion, sincerity and willingness to share, has made Storylane the incredible experience that exists today. We have learned so much from you. Your ideas and creativity will stay with us and inspire us on the next stage of our journey.

Image courtesy of Storylane.

Facebook Unveils a Radically Redesigned News Feed

Facebook announced Thursday it is giving its venerable news feed a new look and feel.

The new news feed represents the first major overhaul of Facebook's core service since the launch of Facebook Timeline at the end of 2011.

"The news feed is one of the most important things we've built," Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to "the most personalized newspaper," Zuckerberg added that "the stories around you deserve to be displayed with more than just text."

"How we're all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed."

The new news feed features three major components:

• Bigger Images
• Multiple Feeds
• Mobile Consistency

A New Focus on Imagery

The new look is a radical departure from the Facebook of old. It's mobile-inspired and consistent across devices.

When it comes to the feed itself, the focus on stories is now much more visual. Greater emphasis is given to images — which are now much larger. Photos now make up nearly 50% of news feed stories and are now front and center.

If you see shades of Instagram — or Google+ — in the new feed, you aren't alone. We see them too. Facebook says it is following trends on where design is headed and it is clear that trend includes big photos and a clean, navigable design.

More Feeds, More Control

As for the "feeds" aspect of news feed, users now have access to more types of feeds and have more control over how those feeds are displayed.

Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user "follows."

And, for those of us who hate how Facebook sorts news feed content, a chronological view is now available.

It's not clear how these new feeds will affect promoted stories and content or the longer-lasting impact it may have on brands and pages.

Mobile Consistency

The new news feed design was inspired by mobile. It takes significant cues from the Facebook mobile apps for phones and tablets, adding a new side navigation bar and more white space.

Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform.

The new feed will start rolling out today on web.

Let us know your thoughts on the changes in the comments.

What Facebook's New News Feed Means for Marketers

Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by different feed categories like Music, Photos, Games and Close Friends. At first glance, the changes appear to be a win-win for users who want more control over their Facebook homepage, but the redesign may prove to be more of a mixed bag for marketers.

For brands, the biggest positive about the new changes is that there is suddenly more real estate for in-stream ads. Facebook has expanded the size of the News Feed itself and shrunk the right and left rails surrounding the Feed. "Having a larger canvas to work with will be a real benefit to marketers," said Debra Williamson, an analyst with eMarketer. "[Marketers] have always wanted more real estate and Facebook has always been more reticent to give them more play. By expanding the News Feed, that by default gives advertisers more room to play with as well."

A Facebook rep confirmed to Mashable in an email that Sponsored Posts will appear in-stream in the new News Feed just as they do in the current version, only "richer/bigger."

Greater real estate isn't the only big perk for marketers. Facebook is emphasizing visual content like pictures and videos in the feed, which provides brands with the opportunity to get creative. Williamson expects that brands will be able to capitalize on this by increasing their use of imagery in Sponsored Posts and eventually, if not inevitably, turning to video ads. "We didn't hear Facebook talk about video ads in this presentation," Williamson says, "but certainly Mark Zuckerberg has alluded to the fact that there will be more video in the News Feed, so there's an opportunity for brands to display video."

Beyond that, Facebook's decision to streamline the News Feed design across desktop and mobile is also a boon to marketers. According to Dan Slagen, SVP of marketing at Nanigans, this move "reduces friction" for advertisers planning out campaigns for mobile and desktop by ensuring a similar experience on each. "You are able to take one message and put it in the mind of a consumer and you are really able to drive that message home," he says.

However, the situation gets murkier for brands and marketers when it comes to the manynew subfeeds that Facebook has introduced. Until now, content from brands and publishers appeared in a user's News Feed right along side posts from friends and family. With the additional feeds, users have a quick way to focus on only what their friends are sharing (through the All Friends category), or even more specifically, on what their closest friends on the social network are sharing. Any user who choose these options is effectively opting out of seeing content from publishers, businesses and influencers whose pages they follow, but who they are not in fact friends with.

"The friends-only feed could get a lot of the volume, which may be a concern," said Simon Mansell, CEO of TBG Digital. "It might affect our ad delivery in the short-term if everyone starts using it."

"The friends-only feed could get a lot of the volume, which may be a concern," said Simon Mansell, CEO of TBG Digital. "It might affect our ad delivery in the short-term if everyone starts using it." That said, Mansell argues it's a necessary risk for Facebook to take to ensure the quality of the "core platform experience." Marketers may still choose to advertise in those feeds, but Mansell says they'll need to think harder about how to do so: "If you're trying to focus on your friends, you have to be careful how brands interrupt in there."

On the other hand, the additional feeds finally provide brands and advertisers with a way to better target the appropriate audience on Facebook. Before, a Sponsored post from Sony might show up in a user's News Feed regardless of what the user was doing in that particular session. Now, a company like Sony might only choose to place a Sponsored Post on the Music or Games feed, where it's presumably more relevant to that audience. Likewise, if users check their Following feed, it essentially means they've opted in to see content from brands and publishers, which means promotional content placed in that feed might see greater engagement from users.

"With most changes like this, it is always going to affect some people positively and some negatively," said Mauricio Aguayo, senior social strategist with Rokkan. "The user is now much more in control about what they want to see and they will be much more prone to engage with it because they've in essence raised their hand and asked to see this publication. But for awareness purposes and pushing content out, it may be a little negative." Aguayo speculates that Facebook may eventually offer brands and publishers the option to surface their posts in other feeds besides Following for an additional cost.

Facebook, for its part, suggests in a blog post that the new Following feed will benefit brands and publishers: "Thanks to a new 'Following' feed on the right-hand side of the home page, people will be able to discover more content from the Pages they like and the people they follow."

For better or worse, Facebook has also effectively downplayed the presence of ads in the right rail in order to place more emphasis on ads that appear in-stream. Not only is that problematic for marketers who rely on the sidebar ads as a cheaper way to reach users on the social network, but Williamson says it also undermines what has historically "been a pretty big contributor to Facebook's ad revenue."

The assumption going forward, according to several of the marketing experts we spoke with, is that providing more real estate and more prominence to visual content will help Facebook command greater ad rates. While that's good for a public company still looking to show meaningful revenue growth to Wall Street, it also means advertising on the social network will likely become significantly pricier and more competitive in the future.

Image courtesy of Facebook 

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Four Ways Publishers Can Optimize for Facebook's New News Feed

Facebook unveiled its "new" News Feed Thursday, and while we won't know the full range of effects it will have on the pages of brands and publishers for some time, Facebook has provided a few clues to help administrators optimize their pages ahead of its rollout.

First, let's take a look at the changes. The new News Feed is cleaner, more visual and has more filtering controls. The size of photos and videos have been enlarged, making the quality of visual media more important than ever before. That's great news for magazines and other publishers with deep photo resources; for publishers that rely largely on Creative Commons or stock imagery, the challenge is greater.

In addition to larger photos and videos, Facebook has introduced a number of "sub feeds" to give users greater control over what updates appear in their streams. Users can opt to view updates from All or just Close Friends, only photo updates, only music updates, only updates from pages and public figures they follow (i.e., subscribe to), only updates from Groups and only updates from game apps. They can also view updates in reverse-chronological order.

While these changes could have a negative impact on publishers' pages, particularly if users opt to spend all or most of their time viewing updates from their Close Friends, Facebook insists it could be a boon as well, because users can switch over to the "Following" feed to get updates outside their friend circles precisely when they want them.

Beyond those changes, the look of the new News Feed is far more consistent across smartphones, tablets and desktops than previously. For a visual overview of the alterations, click through our slideshow, or check out Facebook's official overview.
Optimization Strategies

Publishers can make some changes to their content to take advantage of the coming changes. Here's a few recommendations:

1. Invest in high-quality, high-resolution images. High-quality imagery is more important than ever before. Photos now make up nearly half of all News Feed stories, according to Facebook, up from 30% just a year ago. That growth is likely to accelerate now that Facebook is enlarging the size of photos in the News Feed. Facebook recommends publishers use images with a width of at least 552 pixels. As a bonus, publishers no longer need to upload full-sized images next to their story links. According to one Facebook source, Facebook will now display thumbnail photos pulled from story pages at the same size as images uploaded directly to the News Feed. As such, it's important for publishers to upload thumbnail images with a width of at least 552 pixels on their sites.


2. Improve your cover photo. Publishers may have had little incentive to invest in a great cover photo until now because it never showed up in the News Feed. That's about to change. When a group of friends Like or otherwise interact with a Facebook page, that Page may be highlighted in the News Feed with its cover photo on display. As Facebook says, "Having an engaging cover photo that tells your or your Page's story is even more important to improve your discovery through connection stories."

3. Post about trending topics. News stories about a single topic will be highlighted in thumbnail-rich carousels in the News Feed, like the one featuring Taylor Swift stories, below. Thus it may be more advantageous to share trending rather than outlier stories on Facebook.

4. Share different types of media. If publishers want to have a presence in users' sub feeds — namely, their photo and music feeds — consider sharing more photos, and linking a company Spotify or Rdio account to Facebook.

Identify any other optimization strategies for the new News Feed? Please share them in the comments section below.


Images courtesy of Facebook

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Watch Zuck, Bill Gates, Jack Dorsey, & Others In Short Film To Inspire Kids To Learn How To Code

For more details click here techcrunch.com

If You’re Worried About Likes, Avoid Posting To Facebook From Twitter

Facebook is showing your content to far fewer people than they used to, says Nick Bilton at the NY Times, pointing out that while his subscribers have soared, the number of likes per post has declined rapidly. Josh Constine writes his thoughts here.

Bilton’s theory is that Facebook wants to incent people to pay to promote their content, so they show unpaid content to far fewer people. Hunter Walk has other theories (and correctly points out that comparing old data to new could be explained in other ways as well).

Occam’s Razor suggests Bilton is right, simply because Facebook has the incentive to make the free views scarce to increase demand for the paid views. But I just don’t know. As an aside, when I promoted a post back in November, Facebook told me I “had 969x as many views because you promoted it.”

Here’s what I do know – if you really care about Facebook likes, don’t just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.

I have Twitter auto post to my Facebook page, and I occasionally post things directly to Facebook as well. I’ve always noticed that the direct-to-Facebook approach generates far more likes, but I’ve never actually gone back and run the averages. Today I did, although only for the last few weeks of posts.

Here’s what I found. The average post published to Facebook by Twitter gets 13.6 likes. The average direct to Facebook post gets 81.1 likes.

I don’t care enough to change the way I publish to social networks. But you might.

Disclosure: I am a partner at CrunchFund, a venture firm. I and CrunchFund each own shares in Facebook. CrunchFund owns Twitter shares. More information is here.

Social Media Optimization Plans

 SMO Plans
Social media marketing is all about marketing through social networking sites.

1. Facebook

• Fan page
• Likes
• Status posts
• Comments

2. Twitter

• Custom Background
• Following
• Followers
• Tweets
• Reply

3. Linkedin

• Profile setup
• Connections
• Group Creations
• Status posts

3. Pinterest

• Profile setup
• Followers
• Pins

4. Video

• Creation
• Submission
• Optmization

5. Social Site submission

6. Classified Ads Creation & Posting

7. Article

• Creation& Submissions

8. Press Release

• Creation, Submission & Distribution

9. You can put your site’s link by initiating and participating in discussions related to your services: 

• Blogs 
• Forums 
• Groups on Linkedin 
• Groups on yahoo 
• Groups on Facebook 
• Yahoo answers

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