SIX Ways to Improve Navigation and Increase PageViews

There have been numerous posts written by many people on how to increase traffic to your Blog. This “How To…” is for after you have gone through all of the basic steps such as SEO and Linking etc.

Once you have gotten people to come to your site, how do you get them to stay?

Navigation…

Most Blogging platforms leave a lot to be desired in helping your readers find anything on your site other than the landing page and Archives listed by week or month. Here are some simple steps to help visitors find things that they may be interested in or if they want more information on something you may have written previously.

~~ Use Categories. Not every platform (especially Blogger) has the capability to enable Categories. They give a quick reference to what other Subjects you have written about that may interest your reader. I explained in a post a while back on how I Added a Category List to my Blogger Blog.

~~ Intra-link. There are a lot of times you’ll find that you had written something previously that is relevant to your current topic. If that is the case, provide a link within the text (as I did above) to that information so the reader doesn't have to go looking for it.

~~ Related Posts. After you have been writing for a while, there is usually something in your archives that you know about that will provide additional information or is related to the subject in some way. Put these links at the bottom of your post as a reference source.

~~ Recent Posts. Not every platform and template provides for a list of your most recent posts, in that case you will want to add some type of Plug-in. Luckily, I didn't use one but you want a reader to know what had been written recently. Most will allow various amounts of days shown, I set mine for 7 days.

~~ Recent Comments. I found the bdp-comments Plug-in to show comments on different posts and the author in descending order. There are many variations out there. If readers see that other people are commenting, they may be tempted to join in and voice their opinion.

~~ Link to Series. Most likely you have written at least one series of posts on a particular subject. In that case, you don’t want them to get lost. Put a link to the First post in the sidebar and make sure you have links on each post, one to the next (if you use Blogger). I found the In-Series Plug-in for WordPress that simplifies the process.

These are not the only ways to improve page views and length of time visitors spend reading your material. Can you add to the list?

Write your answers on the comment  box below...

How SEO Can Help You To Get Best Returns From Your Website

 

What is an SEO?
SEO is a short form for ‘Search Engine Optimization’ or ‘Search Engine Optimizer’. SEO is normally used to explain the procedure of optimizing the website in such a manner that it will come out higher in rank while exploring the search engines of the world wide web. The natural or organic results denote those search results that are put back on left side of screen. Specialized SEO services intend to advance your position in organic search result. A website that is optimized using effective SEO tools can obtain vast returns from your online business marketing.

Why is SEO so Significant?
Since several users utilize the search engines, especially Google, to check on the services and products prior to opt for purchasing, it is vital for the powerful and strong existence on the internet search engines. If your product, service or brand cannot be seen on the search results, users will obviously turn to your competitors in the same field who have top rankings of their sites at the time of search results. If your internet presence has been set up strong with an attractive and search engine friendly web site the opposition parties or groups will fail to pass you through in the search engine results.

Why to Opt for SEO?
Though ‘Pay Per Click’ results can increase the clicks to your website fast, for long term, it is a very costly means to advertise your website. It is believed that if PPC is used combined with SEO, it can get you clicks of numerous targeted visitors. Some of the benefits of SEO which you must know about:

• Majority of Click fall On Organic Results – Researches have proved that internet surfers are more tempted to go for the site appearing in result in this sector than on paid results.
• Branding – It is the high position in the SERPs (Search Engine Results Pages) that helps you to build a “top of mind” branding among the customers and it is a highly influential means of marketing.
• Free – Different from pay per click (PPC) marketing, if your website is optimized and developed once and standing on top for the required keywords, you don’t need to pay and it is absolutely free for going to the organic results.
• Long Term Traffic – If your page is well-optimized, it will usually rank on the top position of the search results for over prolong period, and will get dividends in due course.

How SEO can help you get Best Return from your Website?

• Keywords Analysis: Select the best keywords for your website.
• Website Optimization: SEO ensure your website is content wealthy and search engine friendly.
• Link Competition analysis: SEO assess how many links will be needed to get your site into that looked for after 1 and 2 rankings on key search engines.
• Link Building: SEO make appropriate and permanent links that make targeted traffic to your site and augment your place on search engines.

Proper use of Search Engine Optimization helps your site to render what the customer need and to appear before the customer when they search. Search Engine Optimization increases the exposure of the website to increase your profitability. To sum up, SEO is certainly one of the most important and helpful internet marketing methods to attract customers offered today…

Social Media Optimization Plans

 SMO Plans
Social media marketing is all about marketing through social networking sites.

1. Facebook

• Fan page
• Likes
• Status posts
• Comments

2. Twitter

• Custom Background
• Following
• Followers
• Tweets
• Reply

3. Linkedin

• Profile setup
• Connections
• Group Creations
• Status posts

3. Pinterest

• Profile setup
• Followers
• Pins

4. Video

• Creation
• Submission
• Optmization

5. Social Site submission

6. Classified Ads Creation & Posting

7. Article

• Creation& Submissions

8. Press Release

• Creation, Submission & Distribution

9. You can put your site’s link by initiating and participating in discussions related to your services: 

• Blogs 
• Forums 
• Groups on Linkedin 
• Groups on yahoo 
• Groups on Facebook 
• Yahoo answers

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